Genesis is the first manufacturer to recognize the value and potential for formed unitary reflectors. We invented and are the exclusive manufacturer of Valar reflectors sold world-wide. Genesis also designs and forms White Optics reflectors. With our Valar and White Optics options we can offer you material options with reflective ranges from 90% to 97%. 

Formed reflectors allow you to be Free to Create and give you advantages like:

  • Inexpensive alternative to coatings and pieced together flat sheets

  • Fast (5 days for prototypes and 3 weeks to production) turnaround on many designs

  • "Drop In” quick assembly using less labor

  • Formed features hide fasteners, drives and other light robbing components

  • Highly reflective predictable and repeatable over millions of fixtures

  • A clean, green alternative to chemical coatings like reflective painting

  • Full recyclability using Valar, Valar PE and White Optics

Call, send a drawing or email data today for a fast free quotation. Let us show you how a formed reflector has revolutionized the LED lighting industry and helped our clients to be Free to Create!

For technical data on Valar and White Optics please visit the Photopia Library at

For information regarding successful patented applications for Valar and White Optics please visit

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